Overview

Inspire Email Marketing allows you to create automated email campaigns that are sent to clients based on specific actions, milestones, and habits within your business. These campaigns help you stay connected with clients, encourage rebooking, increase retail sales, and enhance the overall client experience without requiring manual follow-up.

When creating an automated campaign, you will select:

• The automated email list trigger
• The email template you would like to send
• The email subject line associated with the campaign
• Any additional criteria required for that campaign

Once configured, Inspire Email Marketing will automatically send emails when clients meet the selected criteria.

Available Automated Email Lists

We Miss You - 

Targets clients who have not visited your business for a specified number of weeks and do not currently have a future appointment scheduled.

Recommended Use: Encourage inactive clients to return and schedule their next visit.

Birthday - 

An email automatically sent to a client on their birthday.

Recommended Use: Send birthday wishes, special promotions, or exclusive offers.

Birthday Monthly - 

An email automatically sent on the first day of a client's birth month.

Recommended Use: Give clients an entire month to redeem a birthday offer.

First Time Visit - 

An email automatically sent after a client completes their first appointment.

Recommended Use: Welcome new clients, introduce additional services, and encourage future visits.

Referral Thank You - 

An email automatically sent when a client is logged as referring another client to your business.

Recommended Use: Thank clients for referrals and strengthen client loyalty.

Post Appointment Email - 

An email automatically sent the day after any completed appointment.

Recommended Use: Request reviews, provide aftercare instructions, or promote additional services.

Cancellation Follow Up - 

If a client's appointment is canceled and they do not schedule a new appointment within two days, an automated email will be sent.

Recommended Use: Encourage clients to reschedule and help reduce lost revenue.

Prep for Service - 

An email automatically sent two days before a specific service appointment.

Recommended Use: Provide preparation instructions, reminders, and service expectations.

Service Details - 

An email automatically sent the day after a specific service has been completed.

Recommended Use: Share aftercare information, maintenance recommendations, and follow-up instructions.

Product Details - 

An email automatically sent the day after a specific retail product is purchased.

Recommended Use: Provide product usage instructions, benefits, and care recommendations.

Reward Point Value - 

An email automatically sent when a client reaches a specified reward point value.

Recommended Use: Encourage clients to redeem rewards and remain engaged with your loyalty program.

Number of Referred Clients - 

An email automatically sent when a client reaches a specified number of referrals.

Recommended Use: Celebrate referral milestones and reward your most loyal advocates.

Post Product Purchase - 

An email automatically sent a specified number of weeks after a particular product is purchased.

Recommended Use: Recommend repurchases, share usage tips, and maintain client engagement between visits.

Best Practices

• Select email templates that align with the purpose of each campaign.
• Create clear and engaging subject lines to improve open rates.
• Personalize messaging whenever possible to create a more meaningful client experience.
• Review your automated campaigns regularly to ensure they continue to support your marketing goals.

Automated email campaigns help you maintain consistent communication with clients, strengthen client relationships, and create additional opportunities for business growth while saving valuable time.