Marketing: Automated Email List Descriptions

Overview

Inspire Email Marketing allows you to create automated email campaigns that are sent to clients based on specific actions, milestones, and habits within your business. These campaigns help you stay connected with clients, encourage rebooking, increase retail sales, and enhance the overall client experience without requiring manual follow-up.

When creating an automated campaign, you will select:

The automated email list trigger.
The email template you would like to send.
The email subject line associated with the campaign.
Any additional criteria required for that campaign.

Once configured, Inspire Email Marketing will automatically send emails when clients meet the selected criteria.

Available Automated Email Lists

Campaign	When It's Sent	Great For
We Miss You	Client hasn't visited in a specified number of weeks and has no future appointment.	Encourage clients to book again.
Birthday	On the client's birthday.	Send birthday wishes or a special offer.
Birthday Monthly	First day of the client's birth month.	Give clients the entire month to redeem an offer.
First Time Visit	After a client's first completed appointment.	Welcome new clients and encourage another visit.
Referral Thank You	When a client refers someone.	Thank clients for their referral.
Post Appointment Email	Day after any completed appointment.	Request reviews or share aftercare tips.
Cancellation Follow Up	Two days after a canceled appointment if no new appointment is booked.	Encourage clients to reschedule.
Prep for Service	Two days before a selected service.	Share preparation instructions.
Service Details	Day after a selected service is completed.	Send aftercare information.
Product Details	Day after a selected product is purchased.	Explain product usage and benefits.
Reward Point Value	When a client reaches a specified reward point balance.	Encourage reward redemption.
Post Product Purchase	A specified number of weeks after purchasing a product.	Recommend repurchasing or provide additional tips.

Best Practices

Select email templates that align with the purpose of each campaign.
Create clear and engaging subject lines to improve open rates.
Personalize messaging whenever possible to create a more meaningful client experience.
Review your automated campaigns regularly to ensure they continue to support your marketing goals.

Automated email campaigns help you maintain consistent communication with clients, strengthen client relationships, and create additional opportunities for business growth while saving valuable time.